PRIVACY POLICY  (Updated On 14.Apr.2023)

Overview is strongly committed to respecting the privacy of all persons using our websites and mobile applications ("the Web Sites/Apps") and the protection of any personally identifiable information which we may collect on our Websites/Apps and/ or use as part of our data collection process and/ or which you may choose to share with us in our stores or via telephone, email or otherwise (“the Other Channels”). Such personal information will be collected and/ or used in accordance with the terms and conditions of this Privacy Policy, which is part of and incorporated into the Terms of Use of the Web Site.

 How We Use Cookies & How do we protect your privacy

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies. This Cookies Policy was created with the help of the Cookies Policy Generator.

The Cookies We Set

  • Account related cookies

    If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

  • Login related cookies

    We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

  • Orders processing related cookies

    This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

  • Forms related cookies

    When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

  • Site preferences cookies

    In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

    For more information on Google Analytics cookies, see the official Google Analytics page.

  • From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.

  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; {List the social networks whose features you have integrated with your site?:12}, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

For more general information on cookies, please read the Cookies Policy article.

However if you are still looking for more information then you can contact us through one of our preferred contact methods:

Our dear customers

The confidentiality of your information is a very important issue for, and therefore we in are committed to our customers and we are keen to ensure the confidentiality of their information. While we consider information the cornerstone of our ability to provide you with a high-quality service, our customers' trust in us remains the most important pillar. Therefore, preserving the confidentiality and integrity of our customers' information and using them only as they specify are among the most important priorities for all of us in, and from here comes our promise to each of our valued customers, and we will:

1.         We protect any information that our customers provide to us in accordance with the strictest safety and confidentiality standards

2.         Limiting the amount of information and its use to the minimum we need to provide high-level services to our customers, including informing them about our products, services, and other opportunities available to them, as well as to manage our work

3.         We only allow people who are authorized and highly trained to manage customer information, access to customer information, knowing that any employee who violates this obligation will be subject to the usual statutory accountability on the site

4.         We will not disclose any customer information to any third party unless we have previously informed the customer through disclosure statements or agreements, or we obtained an authorization from him to do so, or we are required to do so by law

5.         We try to keep customer files complete, up-to-date, accurate, and correct. We will inform clients how and where they can access their account information comfortably and easily and how they can notify us of errors so that we can amend them immediately.

We will always evaluate ourselves in order to ensure full compliance with our standards of confidentiality of customer information. We will conduct our business in a way that ensures that we fulfill our promise in all the communities in which we operate.


Consent To Collection, Use & Disclosure of Your Personal Information

Express or implied consent, or a prescribed exception to the consent requirement, must always be present in respect of any collection, use or disclosure of personal information. reserves the right to collect such personally identifiable information as, name, address, telephone number, e-mail address, etc., as well as demographic, transactional and profile data such as IP address, internet domain or browser, referrer or user agent information or other relevant information that we use as part of our data collection process on the Web Sites/Apps or via the Other Channels, such as the use of cookies or certain other information you may provide to us, etc. ("Personal Information") as set forth in this Privacy Policy. We hold all such Personal Information on secure servers and treat it as fully confidential.

BY CHOOSING TO ACCESS OUR WEB SITES/APPS AND/OR COMMUNICATING WITH US THROUGH THE OTHER CHANNELS, YOU ARE INDICATING YOUR EXPRESS CONSENT AND AGREEMENT TO THE COLLECTION, TRANSFER, PROCESSING, USE AND STORAGE IN ACCORDANCE WITH THIS PRIVACY POLICY OF ANY PERSONAL INFORMATION WHICH MAY BE OBTAINED FROM YOU AS A RESULT. If you do not agree with any of the terms and conditions set forth in the Privacy Policy, or have any questions, please contact us directly at, and we will be pleased to assist you with your concerns. By accessing or using the Web Sites/Apps and/or communicating with us through the Other Channels, you grant a non-exclusive, worldwide, royalty-free perpetual license to use your Personal Information for the purposes set forth herein.

We will not sell your Personal Information to third parties. We may, however, share selected customer information with the following third parties:

our group companies;

our franchisors;

companies such as payment service providers, warehousing service providers and delivery companies for the purposes of processing your payment and managing your order, including delivery and returns;

concessions and cosmetics partners who are responsible for delivering their products directly to you or providing services, such as makeovers, in our stores;

purchasers and their advisors following a sale of all or part of our business, so that they can continue to provide services to you;

third party databases to which and/or one of our brands subscribes;

government bodies or other authorities if necessary to comply with regulations or law or to assist with law enforcement, or to protect our property and other rights;

agencies who help us collate statistics about site traffic, sales, demographics and other commercial information to enable us to tailor the services we provide to you and other customers.

We will retain your Personal Information for as long as it is legally required, and to support the business purposes for which it was obtained - we will then dispose of it promptly and securely.

Depending on your country of residence, we may transfer your Personal Information both inside and outside the European Economic Area.  When we transfer your Personal Information, we ensure a similar degree of protection is afforded to it by ensuring we only transfer it to countries that are deemed to provide an adequate level of protection for personal data and under contractual terms that provide appropriate data protection.

You have the following rights which you may exercise in relation to the Personal Information we process about you:  

•           to access a copy of your Personal Information;

•           to require us to correct inaccurate Personal Information;

•           to restrict our use of your Personal Information;

•           to object to our use of your Personal Information.

Where you wish to exercise any of these rights, you must first verify your identity to our satisfaction.

The following section explains our policy regarding any personal information that you may provide to us when you visit this website. Our goal is to protect your information on the Internet with the same level of protection we protect it in all other sites for our dealings with you.

Our store's policy regarding the confidentiality of internet information 

1.         You can visit this site and see what we offer products and services and get a summary of the latest news of our store and other valuable services, without asking you to give us any information about yourself.

2.         If you provide us with personal information about yourself such as your address, phone or fax number, as well as any basic or identifiable information about you as a customer at our store, we are committed not to disclose that information (acquainting anyone with it, selling it or disclosing it) to third parties unless you are notified of that. We obtain your authorization or do so by law. We will maintain this information, as well as your activities and dealings, according to our usual strict standards regarding the security and confidentiality of information.

In order to provide you with a better service, and avoid potential risks in terms of information security and confidentiality, we will sometimes use a so-called "cookie", which is a small information that the website stores on the browser on your device that you can retrieve later. We use cookies for a number of administrative purposes, such as storing your preferences for certain types of information or storing a password so that you do not need to enter it every time you visit our site. Most information of this type only lasts the duration of the session or one visit. None of them contain anything that enables anyone to contact you by phone, e-mail, or snail mail. You can set your computer's Internet browser to notify you when a cookie is installed or to prevent it from being installed.


As part of our normal data collection process on our Web Sites, the Web Site may deposit "cookies" in your device in order to identify you and/ or as a means of tracking the validity of sessions as well as enhancing your browsing experience. Cookies are small pieces of data that a website automatically sends to your computer, tablet or mobile phone while you are viewing the website.

We use two types of cookies on our website:

• “Session” cookies, which are used to allow you to:

carry information from one page of our website to another without having to re-enter information; and

access stored information when you are logged in to your online account.

• “Persistent” cookies, which allow us to offer you tailored content on our website by helping us to remember:

any personal information that you have provided on previous visits to our website;

the number of visits that you have made to our website; and

your preferences

Third parties are not able to identify customers using cookies.

We also reserve the right to use an outside advertising company to display ads on our Web Sites. These ads may also contain cookies. While we may use cookies in other parts of our Web sites, cookies received with banner ads or from other third-party sources may be collected by any such third-party companies, and we do not have direct access to or control over such processes. No cookies used by are stored permanently on your device. All cookies are automatically removed from your device either when you close your browser or your session times out.

By using our Websites, you agree to the placing of cookies on your device. However, if you do not want to receive a cookie from our Website, you may set your browser to refuse cookies or to notify you when you receive a cookie (to find out how to do this, please consult your browser’s help section). If cookies aren’t enabled on your device, it may limit your enjoyment of the Web Site.

To enable cookies:

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option

For Macs: with the browser window open, click on the Apple menu and select the 'About' option

If you'd like to learn more about cookies in general and how to manage them, visit (opens in a new window).

If you'd like to opt out of cookies, please go to the Network Advertising Initiative website (opens in a new window).

Please note that we're not responsible for the content of external websites.

Protection of Personal Information Against Third-Party Access or Use

We store all Personal Information on a secure server and we seek to use procedures designed to protect Personal Information from accidental or unauthorized access, destruction, use, modification or disclosure. We will seek to ensure that your Personal Information is kept confidential and secure in accordance with this Privacy Policy, and that the appropriate technical and organizational measures to prevent unlawful or accidental destruction, accidental loss, unauthorized disclosure or access or other unlawful forms of processing are implemented. Although we will strive to take commercially reasonable security precautions regarding all Personal Information, visitors or users to the Web Sites/Apps acknowledge and agree that does not control the transfer of information or data via the Web Sites/Apps or over any other electronic facilities or media.

Changes to Privacy Policy

Since we are constantly making changes and upgrades to our systems and services in order to better serve you, we anticipate updating this Privacy Policy from time-to-time. Therefore, we reserve the right to revise or alter the content of this Privacy Policy in any manner and at any time, without notice. Your subsequent and/ or continued use of the Web Sites/Apps and the other Channels following a posting of changes to the Privacy Policy will constitute your acceptance of such changes.

Third Party Web Sites

You may be able to access certain third-party websites through links on our Web Sites/Apps. We are not, however, responsible for any other websites, their respective privacy policies or other content nor how they treat information about their visitors or users. We strongly advise you to check their privacy policies to find out how they are treating your Personal Information.

All credit/debit cards detail and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

No Warranty


Limitation of Liability


Governing Law; Jurisdiction

This Privacy Policy will be governed by the laws of the relevant country in which your Personal Information is first registered with (“the Applicable Territory”).   For the avoidance of doubt, the relevant Applicable Territory may only include those countries in which operates stores or the Websites/Apps as the case may be.   The exclusive jurisdiction for any claim, action or dispute with under this Privacy Policy will be in the appropriate courts of the Applicable Territory.


Why do we use your personal data?

We want to share and inspire different ways of wearing H&M products. We will use your personal data to share user-generated content by uploading the pictures you submit to us on all our platforms.

What types of personal data do we process?

We will process the following categories of personal data:

•           Instagram account name

•           photo

•           video

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above; third-party media agencies and technical suppliers use the data to upload the pictures you submit to us.

We never pass on to, sell to or swap your data with third parties outside for marketing purposes.

On what legal grounds may we process your personal data?

We need to process your personal data to fulfill the service of

We need to collect your personal data when uploading your pictures to to fulfill our commitments according to the terms and conditions for

How long do we save your data?

We will keep your personal data for months or until the agreement with is terminated or is asked by you.

What are your rights?

Right to access:

You have the right to request information about the personal data we hold about you at any time. You can contact us, and we will provide you with your personal data via email.

Right to portability:

Whenever processes your personal data by automated means either based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

Right to erasure:

You have the right to erase any personal data processed by at any time except for the following situations:

•           you have an ongoing matter with Customer Service

•           you have an open order which has not yet been shipped or partially shipped

•           you are suspected of misusing or have misused our services within the past four years

•           if you have made a purchase, we will keep the personal data linked to your transaction for bookkeeping purposes.

Your right to object to processing based on legitimate interest

You have the right to object to processing of your personal data that is based on legitimate interest. will not continue to process the personal data unless we can demonstrate either legal claims or legitimate grounds for the process which overrides your interest and rights.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out of direct marketing by the following means:

following the instructions in each marketing email

editing the settings of your account

Right to restriction:

You have the right to request that restrict the processing of your personal data under the following circumstances:

if you object to processing based’s legitimate interest, must restrict all processing of such data pending the verification of the legitimate interest.

if you have asserted that your personal data is incorrect, must restrict all processing of such data pending the verification of the accuracy of the personal data.

if the processing is unlawful, you may oppose the erasure of personal data and instead request the restriction of the use of your personal data.

if no longer needs the personal data, but you require the data to defend legal claims.


If you want to remove Photos or Moving Content, please visit the Photo or the Moving Content were its placed on and press "report item" or contact Customer Service.



We may use Information held about you in the following ways:

a.         to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;

b.         to provide you with location-based services, such as advertising, search results and other personalized content;

c.         to carry out our obligations arising from any contracts entered into between you and another entity using our Platform or between you and us;

d.         to improve our Services and to deliver a better and more personalized service to you;

e.         to ensure that content from our Platform is presented in the most effective manner for you and the device you use to access our Platform;

f.          to notify you about changes to our Services;

g.         for any other reason which we deem necessary to enhance your experience of the Platform;

h.         to administer and manage our incentives programs and fulfil your requests for incentives, and/or to allow you to participate in sweepstakes and to notify you if you are a sweepstakes winner.



Information about our customers is an important part of our business. We share your Information only as described below and with businesses that follow practices at least as protective as those described in this Privacy Policy:

a.         Other Businesses. To offer you our Services, we may engage with businesses who are affiliates of us and/or non-affiliated service providers (e.g. logistics businesses used to deliver products to you, marketing companies, payments processers to process online transactions, etc.). We may involve other businesses in your transactions, who may store your Information in a digital wallet to make your use of our Services more efficient.

You understand that it is important that such businesses have access to the relevant Information to perform their functions. We will ensure that these businesses do not use your Information for other purposes. We may also receive Information from these business (e.g. updated delivery and address information), which we may use (e.g. to correct our records and deliver your next purchase). By using our Platform, you hereby freely and specifically consent to the transfer, storage, use, and disclosure of your Information among businesses who are affiliates of us and/or non-affiliated service providers, wherever located. These businesses shall be contractually bound to respect the confidentiality of your Information.

b.         Marketing and Promotional Offers. We may also use your Information to provide you with information about goods and services which may be of interest to you and enhance your Platform experience, service messages, new features, enhancements, special offers and events of interest. We may contact you via various channels, including without limitation emails, push notifications, web notifications, post, telephone, in-app messages and news feed cards.

We may permit third parties to use your Information. For example, we may provide advertisers Information to help them reach the kind of audience they want to target and to enable us to comply with our commitments to our advertisers (e.g. by displaying their advertisements to a target audience).

Additionally, you may be asked to provide additional Information to participate in some of our market research activities, including competitions and promotions. For example, if you win a competition, you may be asked to provide further personal data to establish your eligibility and provide you with the prize. This Information may be collected by us or our co-sponsors or vendors for the promotion. Note that you should review such third parties’ privacy policies to see how they may use any information that they collect.

c.         Business Transfers. In the event that we or substantially all of our assets are acquired, customer information will be one of the transferred assets.

d.         Protection of Our Platform and Others. We release account and other Information when we believe such a release is appropriate to comply with the law and law enforcement investigations and to protect the rights, property or safety of our users or others. This includes exchanging information with other companies and organizations for various reasons, such as fraud protection and credit risk reduction.

Note that our Platform may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data or other information to these websites.


You can opt-out of receiving future marketing communications from us at any time by adjusting your customer communication preferences, through the unsubscribe link within the email communication. For marketing via your mobile application, you will need to adjust your notifications settings in the general section of your mobile.

Also, our system will place cookies when you log on to our Platform and this is to ensure you have an enjoyable user experience and are able to utilize all aspects of the Platform. You may disable Cookies by changing the settings on your browser. If you disable Cookies, it will affect how our Platform works and you may not be able to access or use certain areas of our Platform or full functionality. For example, performance cookies collect information about how you use the Site, for instance, which pages you visit most often, which allows us to provide you with targeted and relevant choices that enhance your Site experience.

We may retain a copy of your Information for compliance reasons. When you update Information, we may retain a copy of the prior version for our records.


It is your obligation to regularly check the Privacy Policy. Your continued use of the Platform following any such change constitutes your agreement to this Privacy Policy as so modified.


If you have any concerns about your Information on the Platform, please contact us with a thorough description, and we will try to resolve it.

Customer account termination has the right to terminate the user's account without prior notice, and to resort to court (if necessary) in the following cases:

•           Entering false or shaded information by the customer during the registration process

•           The customer's failure to pay the amount due on the purchases (special cases)

•           Misuse of the service by the user

•           Discovery of piracy activities or unnatural activities

•           User sharing outside of context on social media pages of website services

•           Sending any promotional or advertising links or any kind of contents related to promotional activities in any page within the website pages or any of the website's social media pages.

The company wishes that the valued customers adhere to these policies and work ethics as well. Note that customer posts on channels and on social media sites must be within the privacy and usage policy.